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Apple’s Incredible Brand

apple stock drops, apple brand

This morning I just read in the New York Times Bits report that Apple’s stock dropped because they only reported a quarterly profit of $13.1 Billion – that’s Billion, with a B!.  Being in the business of brand building at Mason, I couldn’t help but reflect on the power of the Apple brand -- that investors are disappointed when there is only a $13B quarterly profit.  Amazing.

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Super Bowl Ads 2012: Mason's Favorites

Here Weego

Super Bowl 2012 attracted an average of 111.3 million viewers which makes you wonder, how many of those viewers tuned in just for the commercials? Although the Mason consensus was that the ads were not as exciting as the previous years there were still some commercials that stuck out. Here are some of the opinions expressed around the water cooler.

Happy Holidays from Mason!

happy holidays 021

Mason, Inc. would like to wish you and yours happy holidays and best wishes for the New Year. We hope that you take this opportunity to spend time with your loved ones and reflect on this and next year!

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National Debt vs. Deficit … We need better communications!

debt versus deficit

Ask your friends,  “Quick, what is the difference between the national debt and the deficit?”  For the most part you will get blank stares.  Most people are unclear as to the distinction between the two and generally use them interchangeably.  (By way of clarification, the debt is the total accumulated amount of money we owe.  The deficit is the amount that we are adding to that total each year.)

Mason Celebrates 60 Years of Innovation in Brand Marketing and Communications

Mason 60th Anniversary

So just how do you celebrate the big 60th anniversary for a company? I suppose we could get a nice cake, put 60 candles on it, have a party with all of our colleagues, and maybe invite some clients to take part in the fun. But meetings, travel and all the other important stuff would get in the way. We could celebrate by donating to a charity, but we already do that for the holidays, plus lots of Mason employees volunteer their time with various organizations and causes throughout the year.

October storm was a crisis; it should not have been a public relations storm

crisis communications

It’s nearly 2012.  CL&P is a public company.  The October snow storm was unprecedented. Therefore, when faced with an issue:  tell your story using all available means; don’t operate like a mom & pop company; and, present the facts to the public with supporting evidence.

New Social Media White Paper Available for Download


If you’re considering a social media program for your organization, then this is a must read that will show you the necessary steps before you get started. Just like any other marketing program, you need to develop a plan before launching. Our new media manager, Derek Beere, provides an in-depth guide that is now available for download. “The 5 Steps to Starting Your Social Media Program the Right Way” is available for download on our website or by clicking the button below.

WTNH Segment: Asking to be robbed?

Chris Velardi did a segment on the dangers of posting your location through social media apps such as Twitter or FourSquare. He interviewed me, Bobby Emamian of Prolific Interactive, and Giulia Gouge of

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